Travis and Jason Kelce Reveal Their Favorite Pop-Tart Flavors — and the Treat That Makes a Mess All Over Jason’s Beard

During the Jan. 8 episode of their ‘New Heights’ podcast, the conversation took a sugary turn when Travis asked his brother about his favorite flavor of the beloved toaster pastries

Travis Kelce and Jason Kelce during the ACC Celebrity Golf Championship presented by American Century Investments at Edgewood Tahoe Golf Course on July 12, 2024 in Stateline, Nevada. . Photo: David Calvert/Getty

Travis Kelce and Jason Kelce were practically drooling when they talked about their favorite Pop-Tart flavors.

During the Jan. 8 episode of their New Heights podcast, the Kansas City Chiefs tight end, 35, and the former Philadelphia Eagles center, 37, discussed several topics, including the premiere of They Call It Late Night with Jason Kelce. But after the brothers started talking about the Duke’s Mayo Bowl and Pop-Tarts Bowl, the conversation suddenly segued into drool-inducing discussion about their favorite flavors of the gooey pastry treat.

“What was your favorite Pop-Tart growing up?” Travis asked his brother.

“My favorite Pop-Tart, if we’re not counting Toaster Strudel,” replied Jason.

“No, no, no. I’m talking the flavor of, like, the out-of-the-silver-wrapper Pop-Tart,” clarified Travis.

“Listen, it’s hard to go wrong with the strawberry,” shared Jason.

“The f—. They’re so good,” agreed Travis.

“But the brown sugar one was a nice change up,” added Jason, “I didn’t like it all the time, but when I’d had strawberry too many times in a row, it was like a good little switch up.”

“It was a nice curveball, yeah.” Travis agreed.

As the brothers tried to recall the other brown-colored varieties of Pop-Tarts they enjoyed as kids, Travis brings up the s’mores flavor, which, for Jason, triggered memories of the mess the classic campfire treat would make on his beard.

“I think there was a s’mores one,” said Travis, as he tried to recall other flavors of Pop-Tarts.

“I don’t f— with s’mores,” said Jason. “For some reason, I am not a big s’mores guy.”

“You’re not a s’mores guy?” asked Travis.

“Not flavored. And really, if I’m being honest, not even, like, making them,” added Jason. “It’s just messy, I just get marshmallows over my beard.”

“Yeah. It’s fun by a campfire though,” said Travis, who suddenly remembered another favorite Pop-Tart flavor.

“Dude, there’s the sneaky one that came in as we were just like, getting too old to eat Pop-Tarts every day,” Travis recalled.

“The blueberry one?” asked Jason.

“Wildberry,” Travis said. “It was purple with the blue icing.”

“Wildberry, yeah,” said Jason. “ It’s a very good one.”

“Dude. F—ing crack,” said Travis.

Regardless of which flavors they like best, the brothers definitely share a sweet tooth and common fondness for the beloved pastry treat — one they can’t seem to live without.

Boxes of Pop-Tarts sit for sale at the Metropolitan Citymarket on Feb. 19, 2014 in the East Village neighborhood of New York City.Andrew Burton/Getty

“Could you imagine a childhood without those?” Travis asked his brother of Pop-Tarts.

“I don’t know,” replied Jason.

Many fans of the toaster pastries likely salivated over recent news of Pop-Tart’s collaboration with Krispy Kreme.

The bakery chain just launched the Krispy Kreme x Pop-Tarts Crazy Good Doughnuts Collection, which includes new treats inspired by three different toaster pastries.

Krispy Kreme customers can now try Pop-Tarts Frosted Strawberry Doughnut, Pop-Tarts Frosted Chocolatey Fudge Doughnut and Pop-Tarts Frosted Brown Sugar Cinnamon Doughnut. Each doughnut pays homage to an iconic Pop-Tarts flavor.