2023 MTV Video Music Awards - Backstage

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NSYNC was one of the most successful musical acts of the ‘90s and early ‘00s all around the world. Of course, once Justin Timberlake broke away from the group and embarked on a highly successful solo career, the boy band’s music began to fade from the charts. In the decades since, they have largely been relegated to nostalgic favorites status…but a special occasion has brought them back and made them sales champions again.

The boy band’s “Bye Bye Bye” is featured in the movie Deadpool & Wolverine, which has turned out to be one of the hottest releases of the year. The title recently passed $1 billion at the box office globally, and it’s only been in theaters for a few weeks.

Deadpool & Wolverine is so popular, even the songs in the film are experiencing huge gains. “Bye Bye Bye” is one such smash, which is selling well once again, decades after it was first released, after Ryan Reynolds and Hugh Jackman introduced it to millions–and reminded many others how much they enjoy the track in the first place.

According to Luminate, “Bye Bye Bye” sold a little more than 2,200 copies in the U.S. during the past tracking frame. That’s a huge increase from the frame prior, when it managed only a little bit more than 200 sales.

From one week to the next in America, purchases of “Bye Bye Bye” jumped by 837%. That increase can easily be attributed to the success of Deadpool & Wolverine, as NSYNC’s signature tune hasn’t performed as well as it currently is in quite some time.

This week, “Bye Bye Bye” almost reached Billboard’s Digital Song Sales chart. The tune sits just below the No. 25 position, which is last place on the list of the bestselling tracks in the country. This time around, the No. 25 bestselling cut in the nation is Eminem’s “Houdini,” which outperformed NSYNC by under 300 copies.